A Bride's Guide to Wedding Dress Shopping: Finding Your Dream Gown

Hello lovely brides-to-be! At Ruffles and Bells, we understand that finding the perfect wedding gown is one of the most exciting—and sometimes overwhelming—aspects of wedding planning. Every bride wants to look and feel amazing on her special day, and finding “the one” is a big part of that dream. With so many styles, fabrics, and details to consider, we’re here to help you navigate the dress shopping journey with ease and confidence.

Here’s our ultimate guide to wedding dress shopping, packed with tips and insights to help you find the gown of your dreams!

 
 

Set Your Budget

Wedding dress prices can vary greatly, so setting a budget before you shop is essential. Your gown is one part of the larger picture, and you want to make sure it fits within your overall wedding budget. Discussing your budget with your consultant allows them to present options within your range, helping you avoid falling in love with a dress outside your price point. Don’t forget to factor in alterations, which can add to the overall cost.

Discover Your Wedding Style

We asked one of our favourite bridal designer Holly Butler for her thoughts on how to find your style. Wedding gown designer Holly Butler suggests starting with your closet:”Look at the silhouettes and necklines you wear often, and note what makes you feel great. Think beyond your wardrobe too—consider favorite fashion eras, nostalgic movie costumes, or even flowers and architecture that inspire you.

Once you have these ideas, explore boutiques with similar styles. Try on dresses with familiar necklines or nostalgic elements. And if off-the-rack options don’t feel perfect, custom gowns let you choose every detail and ensure a flawless fit.

These personal touches will help you find a gown that’s uniquely you!”

 
 

Start Shopping Early

Many brides are surprised by how much time a wedding dress takes—from ordering to alterations. Ideally, start shopping 8-12 months before your wedding date. This gives you time for any changes, adjustments, or even mind changes (it happens!) without feeling rushed. Scheduling your appointments well in advance also ensures that you’ll be able to book a slot during busy bridal seasons.

Keep an Open Mind

I encourage every bride to come in with an open mind. You may have a dream dress in mind, but trying on a variety of styles can often lead to delightful surprises. Many of my brides have discovered “the one” in a silhouette or detail they hadn’t considered. Your consultant is there to guide you, so enjoy the experience and see where it takes you.

Consider Your Venue and Season

Think about the overall feel of your wedding, from the location to the time of year. Your dress should not only reflect your personal style but also complement your setting. A flowing, airy dress may be perfect for a beach wedding, while a sleek satin gown may be ideal for a classic ballroom affair. Keeping these details in mind will help you find a dress that enhances the entire day.

 
 

Be Mindful of Alterations

Alterations are a crucial step in achieving a flawless fit. Most wedding dresses require some level of adjustment, whether it’s hemming, taking in the bodice, or adding a bustle. Once you’ve found your gown, discuss the alteration process with your consultant so you understand the timeline and costs involved. A well-fitted dress can make all the difference in how you feel and look on your wedding day.

Embrace Your Unique Shape

Every bride’s body is unique, and I’m here to tell you that your perfect dress will embrace your shape beautifully. The right dress will highlight your natural beauty and make you feel amazing. Don’t worry if you don’t find the perfect fit on your first try—this is a journey, and we’re here to help you find the dress that’s just right for you.

Select Your Entourage Carefully

Choosing a dress can be an emotional experience, and having a supportive entourage is key. I recommend bringing a few trusted friends or family members who truly understand your style. Too many opinions can cloud your judgment, so stick with those who you know will have your best interests at heart.

 
 

Trust Your Instincts

One of my favorite moments is when a bride’s eyes light up upon seeing herself in the right dress. You’ll know it’s “the one” when it brings out an undeniable glow and sense of joy. Trust that feeling—if a dress makes you feel like the most radiant version of yourself, then it’s likely the one meant for you.

Consider Bridal Fitting Photos

At Ruffles and Bells, we love helping you create lasting memories throughout your entire wedding journey, not just on the big day. One beautiful way to capture the excitement leading up to the wedding is through bridal fitting photos—just like the stunning ones Julie had. These photos offer a unique and personal glimpse into your experience as you prepare for your celebration. Whether it’s the moment you first try on your dream dress, a final fitting, or sharing a special moment with your loved ones, these pictures capture the joy and anticipation that surround the big day.

Having these moments professionally documented adds depth to your wedding story and creates memories that will last long after the ceremony. Bridal fitting photos are a perfect way to reflect on your journey, and they can be shared with family and friends, included in your wedding album, or simply cherished as a personal keepsake. At Ruffles and Bells, we believe that every step of your wedding planning is just as important as the day itself, and these photos help you celebrate the entire experience.

Wedding dress shopping isn’t just about finding a gown; it’s about creating a memorable experience that celebrates the start of your incredible journey. As your planner, We’re here to support you in every moment of this special search, bringing your vision to life with warmth, expertise, and a deep appreciation for your unique style. From our first steps together to the final fitting, my goal is to make the experience as beautiful and unforgettable as the day itself.


Keep safe and be kind

Ruffles and Bells Team xx

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Wedding Photography 101: Capturing Moments You’ll Cherish Forever